With social media today it is very easy to know almost anything you want about anybody via a simple Google search. Therefore your various social media accounts act as your digital resume.It is important that you think through carefully about how you come across on social media.What your personal brand is?  Employers,Bosses and Co-Workers can tell a lot about you by simply flipping  through your Facebook,Instagram or Twitter account.

On a Job Hunt or already employed here are some Social Media Rules that you’ll want to keep in mind to make sure you don’t get into trouble.

Where You Work – Wherever you work you become their Brand Representative. Prior to posting think  through  if it can be  misconstrued in any manner. You could land yourself in hot water with your views on Politics, Religion, People, the tone you use and how you word your views. This also reflects on the Company you work for. You may want it so your social media accounts reflect your maturity and positive attitude.

Social Media Ranting – If you are frustrated with your boss, co worker or a client , this is not where you should let off steam. There are a number of examples of really talented smart professionals who got into trouble when they were found speaking not so nicely about their colleagues or clients on Social Media. That’s what family and friends are for, so pick up the phone and let off steam.

Working Hours – Contantly Facebooking, Instagramming or tweeting through your working hours is a no-no. If your updating your facebook status every half hour you’re letting  everyone know your slacking off.

Confidentiality – What happens in the office stays at the Office. Employees are expected to keep company information confidential. If you know of a big announcement then don’t even give spoiler alerts. Remember that you most probably signed a confidentiality agreement in your contract. So know when to keep mum.

Privacy Settings – Make those privacy settings work for you. Especially if you don’t want to censor your Selfies and party pictures.This works even if you have a co-worker who you don’t want on your Facebook page but want to say No to their friend request. (although you should actually say no if you don’t want someone on your page) You can keep your settings such that they cant see everything you post.

Sharing your personal views – This one is important. While you may be letting off steam about your personal life or sharing your views on a trending topic. Remember that people are reading these comments and are making up their minds about you. A politically charged comment or a comment made against a specific religion or religious group, passing and sharing insensitive or politically incorrect jokes can get you in a lot of trouble especially with the law. I once made a nasty remark about someone on a community platform as a comment and a friend happened to read that thread and she asked me about it when we met. I was so mad at myself. Needless to say I,ve learnt my lesson. When emotional or angry definitely stay away from Social media lest you get trigger happy.

A Personal lesson – If you want to let someone know your hurt or upset with them don’t try to a send them a message via a sarcastic post on Facebook. Don’t post a quote/saying about ” karma coming back to get you” etc. Everybody who knows you are trying to send a message to someone. People will speculate and even arrive at the conclusion that you are a little unhinged. Not what you set out to do at all.

Take some time and decide what you want your personal brand to say about you. What do you want to stand for ? What is Personal Brand? How would you like  to be perceived socially by your friends and peers ?

Don’t hesitate to get in touch with us if you need help in this area via info@raeimageconsulting.com

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